“I thought it was only in romance that you could say he or she ‘could finish my sentences for me.’ I’ve come to learn that Alison and Matt don’t just finish my sentences, but they also create visual imagery and a storyline that is both profound and persuasive. Based upon my very enjoyable time working with Alimat, my speeches are more moving, more memorable, and pack much more meaning. I can’t say enough about these two.”
Chip Conley
Founder of Joie de Vivre Hotels
Best-selling author, TED speaker
“When I was asked to prepare a TEDx talk I called Alison and Matt. Collaborating with these articulate, intelligent people was utterly comfortable and inspiring. They have the unique ability to ask intuitive and key questions, extracting a story line that holds an audience. This, woven together with their powerful talk and keynote, secured me with a presentation that was authentically and truly mine, one that gave me confidence—and ultimately a standing ovation. If you have the wonderful opportunity to work with these fine individuals, I promise you will be thrilled and moved more than you could have imagined.”
Lisa Kristine
Humanitarian Photographer
Alison Macondray
Principal + Content Strategist
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Alison has over two decades’ experience shaping publications, with deep roots in print and online media. She’s held senior-level positions as an editor, producer, and General Manager at numerous publishing houses and web sites, including Random House and Wired.com. She applies keen insight, editorial rigor, and diverse managerial skills to every project.
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Before going independent, Alison spent seven-plus years at Wired News. As Managing Editor, Alison managed editorial processes for a busy newsroom with daily deadlines. As Managing Producer, she launched numerous new features, creating business opportunities while maintaining the site’s editorial integrity. As General Manager, she oversaw all strategy, staffing, and operations. While GM, Alison led a cross-functional team to launch a groundbreaking redesign of Wired.com, hailed as the “future of web development.”
Prior to Wired News, Alison was a Senior Editor at PC World Online, Managing Editor at THE WEB Magazine Online (IDG), and Senior Associate Editor at CMP Media’s NetGuide Live. She got her start in literary book publishing at SF-based Mercury House and then Pantheon Books (a division of Random House), working closely with authors such as Anne Lamott, Gary Snyder, and Wendell Berry. She earned her BA in comparative literature at Occidental College with a year abroad in Paris (her Parisien slang is still chébran).
Alison spends her down time sweating it out in Vinyasa flow yoga classes (she’s a registered teacher with Yoga Alliance), growing her own tasty salad fixings, hiking the High Sierras, and working on her Pincha Mayurasana.
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Matt Clark
Principal + Creative Director
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Matt began his career in art, design and storytelling with his first set of crayons, but more formally with a BFA from The Cooper Union School of Art in NYC. After several years of agency work in New York and Switzerland he migrated West, landing at frog design and Astro Studios before striking out on his own. His extensive experience designing for diverse clientele keeps him abreast of the mediums and methods that make a story stick.
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While Design Director at frog, Matt helped integrate brand identity and graphic design into the company’s expanding client services strategy. Following a frog alumni, he joined the newly minted Astro Studios as Creative Director. His agency stints included work for Airwalk, Associated Press, Burlington Denim, Creative Labs, Electronic Arts, IBM , Suchard Tobler, and Swatch.
Following his studio/agency years, Matt set out as a consultant to broaden his experience with creative expression and storytelling. In the past decade he has worked in diverse capacities as a creative director, art director, designer, copywriter, editor, and illustrator. He’s designed for a broad range of clients, including Autodesk, Allvoices, Ask Dr. Weil, Grow Marketing, Gap, Old Navy, Stones Throw Records, Sputnik, Sun Microsystems, UCSF, Waters Winery, and Wildwell Films.
Matt practices Bikram yoga, Zen mediation, and Kyudo, a form of Japanese archery. He also writes and illustrates children’s books and makes photographs that could be described in Hollywood elevator-pitch terms as Ansel Adams meets Alex Grey. He’s currently working on a number of story ideas, including a YA novel wherein whales battle humans for supremacy of the high seas.
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